Our Mission
At The Natural Dog, we are committed to the health and wellness of dogs and cats. Our mission is to provide natural foods, whole food supplements, and environmentally friendly products to support your pet's well-being. We carefully research and select our products based on quality and sound nutrition, not popularity. Our goal is to educate pet owners about species-appropriate feeding, guiding them toward healthier diet choices over commercially popular options.
We take pride in our product selection and customer education. Every product we carry is thoroughly researched to ensure our customers can shop with confidence. Whenever possible, we prioritize local products and support small businesses. We disregard marketing hype, choosing only those products that align with our values of superior nutrition, quality, and ethical practices. At The Natural Dog, we are dedicated to providing healthy alternatives to help protect pets from today’s toxic environment.
Our Story
Founded by Dawn Price, The Natural Dog grew from her personal experience with a dog facing chronic health issues. Dawn holds a B.S. in Nutrition and has worked in both human and pet nutrition. She has attended numerous conferences, completed multiple courses, and taught nutrition to veterinary technicians. In 2005, she opened her first store, and now operates four independent locations in Massachusetts, specializing in raw diets and natural pet health.
Dawn's passion for animals and nutrition has been strong since childhood. One of her first dogs struggled with chronic health issues from a young age, and after becoming frustrated with the ongoing challenges, Dawn shifted her career focus to study canine nutrition.
Dawn has attended numerous conferences led by some of the leading pioneers in canine nutrition. She has completed multiple courses in canine and feline nutrition and continues to expand her knowledge in areas such as nutrition, herbs, and diet formulation. She also taught Canine/Feline Nutrition to veterinary technicians and animal professionals at North Shore Community College. During this time, Dawn worked for one of the largest pet food distributors, covering New England and Canada. Her role included visiting manufacturing plants, meeting with veterinarian formulators of raw and kibble foods, and providing training to store owners and staff on products and topics related to natural feeding.
In 2005, Dawn opened her first retail store, and she has since expanded, opening several more stores over the years. She is now the owner and operator of five independent retail stores in Massachusetts, with a strong focus on raw diets and natural health alternatives for dogs and cats.