At Wholesome Pride, our mission is to create a better, healthier, treat—using 100% real ingredients. That's why we work with farmers around the world to sustainably source and produce delicious and nutrient-rich treats made with farm fresh ingredients. We don't use any artificial or unnatural preservatives, artificial colors, or fillers in our dog treats, which make them a perfect snack for pups with sensitive bellies or food allergies. These treats are made from aesthetically imperfect sweet potatoes that otherwise would have gone unused just for their appearance! As part of our sustainability initiative, we created delicious dog treats out of them. Sweet potatoes and their skins are a natural source of fiber and vegetable-based nutrients. These healthy treats are minimally processed and made in the Puru. Because there is such minimal processing, treats will vary in size, shape, and firmness. The best part about these treats: they are made from one ingredient—sweet potatoes!